The same headline can be seen in every local paper these days — “Hundreds of Pets Left at Shelters by Financially Strapped Owners”. Small towns and big cities alike are experiencing increasing numbers of pet surrenders at local shelters, and rescue groups around the world are getting creative in getting the word out about adoptions.
The latest attempt can be seen in New York City.
A new ad campaign, which debuted yesterday, asks city subway riders during their commute, “Is there room in your life for a homeless pet?” on print ads placed in train cars. A collaboration between the Mayor’s Alliance for NYC’s Animals and Filter Advertising (who worked with the non-profit pro-bono), the ads themselves were made two years ago for an outdoor poster campaign and have now been recycled to take advantage of the eyes of bored commuters, hopefully spurring adoption. The campaign will be up until October 25th.
For those not in New York, you can check out all five ads on the Mayor’s Alliance for NYC’s Animals website.